FREE
Skyline® Trade Show
Seminars
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Birmingham,
Alabama Click
the link to register for that
specific class or call
1-877-330-5009
and ask for Jennifer
At our Seminars you will receive:
- A FREE 86-page Trade Show Marketing Idea Kit
- A FREE 75-page Creating Effective Trade Show Promotions book
- A FREE workbook, relating to the current seminar
The Skyline SEMINAR Series has been designed to enhance your trade show program and prepare you and your staff for the ever-changing trade show environment. The benefits from these programs are yours at no cost. Learn how to get more leads, sales and better results from your trade shows!
At other times during the year, we present our original Eye Power Seminar, in addition to our Eye Power Plus Series. These seminars are designed to be 90 minutes in length. 75 minutes of programming and 15 minutes of interaction. These programs are workshops that are interactive and participative, educational as well as motivational.
Profitable
Exhibiting
Part of the Skyline Seminar Series
Now, more than ever, your trade show marketing program must generate sales and profits. Profitable Exhibiting helps you get results by revealing the essential aspects of a successful trade show program.
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You will receive a Profitable Exhibiting Workbook when you attend this seminar!
You will learn key skills, such as:
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Measuring objectives
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Selecting the right shows and booth spaces
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Budgeting – doing more with less
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Designing the effective exhibit
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Promoting your trade show exhibit
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Selecting and preparing the right staff
You will also see many examples of successful exhibit solutions in a variety of sizes - from tabletops to massive islands -- as well as effective trade show graphics that target specific audiences. Attend this seminar and make your trade show profits soar!
Who Will Profit From Attending: -
Marketing, Sales & Advertising Managers
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Directors & Vice Presidents
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Presidents, Owners & CEOs who want more from their trade show investment
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Innovative Trade Show Managers
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Ad Agency Designers, Principals, Creative & Production Managers with clients that exhibit
Designing Effective Trade Show Exhibits
Part of the Eye Power
Plus Series
Design is the best vehicle you have to communicate your marketing communication messages. This seminar will show you how to get your exhibit to tell what you sell. In addition to looking at exhibit design and branding, you will learn four basic questions that will help you focus your design.
Summary
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Four questions that will focus your design
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Using exhibit design to promote branding
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The four domains in the trade show environment
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Ask us when this will be offered
Measuring Your Trade Show Results
Part of the Eye Power
Plus Series
A year ago about 20 percent of exhibitors cared about measuring their results. Now it’s more like 80 percent.
One of the hottest topics in exhibiting today is measuring the return on the exhibitor’s investment and on their objectives. This session addresses what is measurement, what can be measured, how to measure them and how to report the results. You will be exposed to 10 calculators for both ROI and
ROO.
Summary
- Why looking good is not enough
- Defining objectives: what measurement tools work best
- Evaluating your booth staff’s performance
- Ask us when this will be offered
What can you do to meet today's exhibiting challenges?
We Can Help You Adapt - And Succeed
In today's economic climate, there are still ways to improve your impact, lower your budget and create more qualifiable leads.
Many of you are asking:
- Should we go or not go?
- Should we downsize?
- Will attendees really come to the show?
Addressing these questions with new strategies is what you'll hear in this action-packed 90 minutes conducted by trade show marketing experts from Skyline. We'll reach into our years of industry experience to give you a new perspective of the exhibit medium. We'll explore:
- The Four Key Questions
- Space vs. Objectives
- Cost Of Ownership
- Vertical, Niches Shows vs. National &
Horizontal Events - Focusing On Your Target Audiences
- 1:1 Exhibit Marketing
- Techniques That Work
- Measuring Your Results
- Thinking BIG
Not only will we offer some solutions, but you'll get to address your specific questions during the session.
Ask
us when this will be offered
Most professionals know that no one knows you are exhibiting until you tell them. This session helps clients and prospects understand how get the call for action out before the show, during the show through sponsorships, attractions, live presentations, demonstrations and post show reinforcement and follow-up promotions.
Summary:
- 3 parts to an effective pre-show promotion
- Using sponsorships and at-show promotions
- to attract and retain your audience
- What really works in post-show promotions
Who will profit from attending:
- Marketing, Sales & Advertising Managers
- Directors & Vice Presidents
- Presidents, Owners & CEOs who want more from their trade show investment
- Innovative Trade Show Managers
- Ad Agency Designers, Principals, Creative & Production Managers with clients that exhibit
Ask
us when this will be offered
(Return
to Top)
For all the time and energy, and money you will spend on Trade Shows, 80% of what attendees remember about your exhibit will be based on your booth staffers. This seminar gives you the booth staff skills that will produce greater results from all your trade show efforts. This interactive workshop will show you:
- Why trade show selling is different
- Who makes the best booth staffers
- A 4-step method to turning attendees into leads: Reaching out, Relating to, Reacting, and Responding and Recording
- How to make your giveaway and literature dollars work smarter
- How to leave the show with more than a list of names
Who will profit from attending:
- Marketing, Sales & Advertising Managers
- Directors & Vice Presidents
- Presidents, Owners & CEOs who want more from their trade show investment
- Innovative Trade Show Managers
- Ad Agency Designers, Principals, Creative & Production Managers with clients that exhibit